COLLABORATIVE DESIGN PRACTICE / TASK 4 : TESTING AND ITERATION

20/11/2024 - 04/12/2024 (Week 9 - Week 11)

Collaborative Design Practice/ Bachelor of Design (Hons) in Creative Media 

Agnes Fadhyllah / 0360504

Task 4 / Testing and Iteration

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Instructions

MIB:

Project Brief:

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Progress

This task focused on testing the final product to understand user behavior and figure out areas for improvement. Before meeting the clients, we worked on social media posts and the website since those were their main priorities, while the packaging and logo had already been finalized.

Figure 1.0 Website (Rachel)

Figure 1.1 Social Media (Agnes)

After meeting with the clients, they liked the social media posts but preferred Vincent’s original black-and-white minimalistic design from Task 2. However, since it didn’t fit the brand’s playful and colorful vibe, I continued working on the colorful website while Vincent created a more minimalistic version based on it for the clients.

For the packaging, they asked us to add a sample ingredient list, barcode, and QR code to visualize the final look. After the meeting, we split the tasks and got to work on our respective parts.

1. Packaging

Since the client ask to add for sample ingredients list, barcode and Qr to visualize the final look, Rachel took the part on refining the packaging, adding all the things that the client requested.

Figure 1.2 Packaging Refined (Rachel)

After packaging was done, Ben did the mockup for the packagings in Photoshop afterwards. 

Figure 1.3 Packaging Refined (Ben)

2. Animation

As the client mentioned in the beginning that they wanted an animation for their teaser and Joan was in charge of making the animation and the mascot on Blender.

Figure 1.4 Animation Progress (Joan)

3. Social Media

Since the previous social media design wasnt really into our group satisfaction, i decide to rework the contents of the instagram page and work on the design to be more fitting to be in social media.

Figure 1.5 Social Media Progress (Agnes)

Figure 1.6 Carousell Post Progress (Rachel)

4. Website

Rachel worked on making the website to be more playful and colourful alongside Vincent to refine the website. since the client changed their target from B2C to B2B, Rachel made a website for B2C and Vincent took part on making the website for B2B

Figure 1.7 B2C Website (Rachel)

Figure 1.8 B2C Website Refined (Vincent)

Figure 1.9 B2B Website(Vincent)

Submission

Task 4 Project Submission Files: Link

Website: 

Task 4 Project Presentation Slides (PPT):

TASK 4 PRESENTATION SLIDES 

Feedback

Week 9

• Deliverables were good, but a cleaner web design is needed for the new audience.
• Suggested a blue theme, MOQ section, and Quotation Form on key pages.
• Agreed to keep the current layout for now.
• Requested a consistent yellow shade, a smudged-face mascot in the teaser, and packaging info with a bordered layout.

Week 10

• Cohesion improved across fonts, styles, and elements.
• Approved changes for the new audience despite tight deadlines.
• Both website versions must be ready for Task 4.
• Submit raw files to show progress.
• Update brand guidelines and deliverables for clients (PDFs, mockups, designs in JPG/PNG/MP4).
• Keep raw files to retain control.

Week 11

• 3D designs and animations could’ve been explored more, but overall work was neat and sufficient.

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Reflection

By this point, I stopped stressing over the constant miscommunication and people not following instructions—it was frustrating, but I just had to roll with it. Without naming names, I ended up taking over the social media posts because the initial work wasn’t up to standard. When I saw it, I thought, “This doesn’t look like a proper social media post,” so I stepped in to fix it.

Even though it added to my workload, I actually found it pretty enjoyable. Working on social media posts gave me insight into what makes content visually appealing and how to design posts that grab attention. I learned about balancing visuals, text, and branding to create something eye-catching and effective. While I wouldn’t call myself an expert in graphic design, this experience definitely helped me improve my skills and gain confidence in this area. In the end, it turned out to be a positive learning experience, even with the extra effort.