COLLABORATIVE DESIGN PRACTICE / TASK 1 : EMPATHY MAP & PROBLEM STATEMENT

October 24, 2024

COLLABORATIVE DESIGN PRACTICE / TASK 1 : EMPATHY MAP & PROBLEM STATEMENT

25/09/2024 - 16/10/2024 (Week 1 - Week 4)

Collaborative Design Practice/ Bachelor of Design (Hons) in Creative Media

Agnes Fadhyllah / 0360504

Task 1 / Empathy Map & Problem Statement

Instructions

MIB:

Project Brief:

Research

About FOLD

Fold is the 2-in-1 Pocket Tissue is a compact and practical solution that combines wet and dry tissues in one convenient package. With a dual-compartment design, it provides easy access to wet tissues infused with gentle cleansing agents for quick cleanups, as well as dry tissues for everyday tasks like wiping spills, sneezes, or makeup. This product is designed to offer both convenience and versatility for use on the go.

Key Features
1. Dual Functionality
- Wet Tissues: Soft and refreshing for quick cleanups, makeup removal, or hand sanitizing.
- Dry Tissues: Absorbent and durable for everyday use like wiping spills or blowing your nose.

2. Convenient Packaging

- Compact Size: Fits easily in pockets, purses, or backpacks.
- Separate Compartments: Keeps wet and dry tissues fresh and separate.

3. Eco-Friendly
- Made from biodegradable materials, gentle on skin and the environment.

4. Versatile Use
- Perfect for travel, work, school, or outdoor activities. Designed for on-the-go convenience.

Benefits
- Saves space with wet and dry tissues in one pack.
- Always prepared for quick and easy cleanups.
- Cost-effective and reduces waste.

Target Audience

Demographics:

Age: Diverse however Primarily millennials and Generation Z, but can also include individuals from older age groups.

Gender: Mostly targeted towards females

Income: Diverse income levels, but generally middle to upper-middle-class individuals who can afford eco-friendly products.

Education: Students to working individuals

Behavior, Lifestyle & Purchasing Intent:

The target audience for FOLD includes busy, on-the-go individuals like commuters, parents, and students who appreciate the convenience and practicality of having both wet and dry tissues in one compact pack. They value the versatility and portability of FOLD, making it an essential item for quick clean-ups, whether they're traveling, at work, or outdoors. Style-conscious and practical, they prefer products that are sleek, reliable, and effortlessly fit into their daily routines.

Clients Request:

1.⁠ ⁠Redesign our logo. Suggest 5 new logo based on our current one w the backstory.
2.⁠ ⁠Creating a brand guideline for us with the theme: Scandinavian, Modern Minimalist, Playful
3.⁠ ⁠In charge of our social media acc; IG (post & reel) & create a website for our business
4.⁠ ⁠Presenting a content posting timeline
5.⁠ ⁠List out types of content for our social presence.

Process

Week 1

This week, we received a briefing on how the module will be run. After that, we were split into groups to work on a project that will last until the end of the semester. We introduced ourselves to each other and had a quick discussion about our plans for the project.

Week 2

In Week 2, we were tasked with finalizing our personas, empathy map, and survey. So, we started by dividing the work and assigning tasks to each group member. Rachel and I took on the survey, and once we finished creating it, we shared it across various social media platforms. After collecting responses, we analyzed the data and handed it over to Vincent and Ben, who then worked on the personas and empathy map.

Questionnaire:

Fig.1.0 Google Form (Rachel and I)

[<iframe src="https://drive.google.com/file/d/1fEt9DMR8KO7jsyyzg0mRk6YHKd3Y3UFa/preview" width="640" height="480" allow="autoplay"></iframe>]

Fig.1.1 Analysis (Rachel and I)

Problem Statement, Empathy Map and User Personas:

Fig.1.2 Project Plan (Vincent and Ben)

Slides:

Fig.1.3 (Joan and Sim)

Week 3

This week, we're scheduled to present our research findings to the business school. During the interview, we asked them more questions about the concept they envision for the product. Although they seemed unsure of exactly what they wanted, we were able to gather enough input to move forward. Even though their ideas are still somewhat vague, we'll make sure to provide sketches and examples to help them clarify their vision

Week 4

This week, we had another meeting with the business students to discuss the progress of the project. During the meeting, they requested additional revisions and more detailed designs for the packaging. Following their feedback, Rachel, Ben, and I got to work on refining the packaging, adding new design elements, and making sure it aligned with their vision. We took their suggestions seriously and aimed to enhance the overall look and functionality of the packaging to better meet their expectations.